Hey – I’m Anita!

… good to meet you virtually :o)

NOTE: I find writing about myself weird. In fact it’s the hardest part about putting together a website! It feels indulgent. But you wanted to know a little about the “person behind the scenes”… so here I go :o)

I’m a Solutions Catalyst by mindset and nature. Huh?!

Well — it’s a fancy title I gave myself. Which came about because for most of my business ownership life (16+ years), I’ve been helping business owners (Creators like you and me) to figure out how to take the one next step towards creating the results they seek in their life.

These results can be in business, mindset, health, fitness — wellbeing in general. Whatever they need to enjoy their life’s work more, and for a lot longer.

Now, this may seem like a total disconnect from jewellery design and making, but bear with me — the purpose behind my broad background turns out — is all the same:

My mission is to help you realise that taking care of yourself IS and MUST BE a priority for you.
That finding a way to show up how YOU want to show up in the world, can be fun, beautiful and simple.
Oh! And to get you to see that you ARE so worth it!

Because too many of us (womenpreneurs) fall victim to our passion to serve others, at the expense of personal time, and eventually health and wellbeing.

I don’t mean this in a dramatic, rebellious kinda’ way. I mean it in a “wake up to the present moment, and make sure you are doing and feeling the way YOU chose to” way.

It took me a little while to “wake up“.

I’m writing this at the ripe young age of 44. I have a broad spectrum of experience and knowledge, from wellbeing, to business and marketing. But it all converges in my one true mission (the one above).

Then jewellery found me…

It turns out, it had been looking for me for about 15 years… (that’s roughly when I first wanted to become a jewellery designer). 

But at that time I couldn’t afford to do the conventional degree route. So I did the “smart” thing and got myself into graphic design and typography (that’s what they called it back then).

Fast-forward to today’s beautifully opportune climate – and here I am – loving my craft :o)

My brand new path is my jewellery collection/s (or jewelry for those of you in the USA) – the physical representation of my passion for living with purpose and carving my own path through life.

I LOVE creating these Tiny Little Totems for you. It’s a totally immersive experience that makes me lose track of time.

And NOW a Few Quick-fire Bits...

I’m an efficiency junkie. A problem-solver. A lifelong learner, but more significantly a DO-er (secretly I’m also a dancer 😮)

My guiding mindset stems from this famous quote from my favorite book (The Little Prince):

It is with the heart that one sees rightly. What is essential is invisible to the eye.

I’ve worn all the “hats” of a business owner for the past 13+ years co-running our business (and 15+ years in the health and wellbeing space).

I’m passionate about creating clarity out of complex topics and simplifying them to make them easy to “digest“.

I’ve been a graphics and prints designer (you already know that). A marketing and a project manager for legal tech companies in London. 

I’ve had the absolute adventurous pleasure of working for an online gaming company as their paid search advertising manager (many moons ago).

I’m a certified Tiny Habits and Bulletproof Coach (although I’m legally required to call myself Human Potential Coach for the latter).

… And I did get a Fitness Instructor’s diploma yonks ago in London.


When I’m not at my bench or designing ;o) — I sew, workout, SUP (in the bay of Gibraltar).

And I LOVE food. I either cook, enjoy, or seek to find great and healthy, food that makes me happy (and naturally something good to drink with it).

But enough about me, me, me, me, me…

I’m so glad you’re here — welcome. Stay in touch (via the social icons in the header). And never downplay the significance of YOU — the amazingly complex breathing, feeling, thinking, dancing (or singing) system that you are.

Anita :o)